Data-Driven Email

Every email, personalized.
Every send, optimized.

Email remains the highest-ROI marketing channel — when done right. I build data-driven email programs that segment intelligently, personalize at scale, and turn subscribers into loyal customers.

Optimize Your Email All Services

35–50%

Average Open Rate Improvement

2–3×

Click-Through Rate Lift

40–60%

Revenue Per Email Increase

25–40%

List Churn Reduction

What I Deliver

Behavioral Segmentation

Segment your audience by actions, not just demographics. Purchase history, engagement patterns, website behavior, and lifecycle stage drive every send.

Dynamic Content

One email, infinite variations. Product recommendations, personalized copy, location-based offers, and conditional content blocks tailored to each recipient.

A/B Testing Frameworks

Systematic testing of subject lines, send times, content layouts, CTAs, and sender names. Statistical significance built into every test.

Deliverability Optimization

SPF, DKIM, DMARC setup. Warm-up strategies, list hygiene, bounce management, and sender reputation monitoring to keep you out of spam.

Automated Flows

Welcome series, cart abandonment, re-engagement, post-purchase, and win-back sequences — triggered by real-time user behavior.

Performance Analytics

Beyond open rates. Revenue per email, customer lifetime value attribution, cohort analysis, and actionable dashboards for your email program.

Automated Email Flows

Pre-built, data-driven sequences optimized for each stage of the customer journey.

Welcome Series

3–5 emails

Introduce your brand, deliver value, and guide new subscribers toward their first conversion.

Cart Abandonment

2–3 emails

Recover lost revenue with timely reminders, social proof, and strategic incentives.

Post-Purchase

3–4 emails

Onboarding, cross-sell, review requests, and loyalty program invitations.

Re-Engagement

2–3 emails

Win back inactive subscribers with targeted offers, surveys, and preference updates.

Browse Abandonment

1–2 emails

Remind visitors of products they viewed with personalized recommendations.

Milestone & Birthday

1 email

Celebrate customer milestones and birthdays with personalized offers.

Tools & Platforms

MailchimpSendGridBrevo (Sendinblue)KlaviyoCustomer.ioAmazon SESPostmarkMJMLReact Emailn8nGoogle Analytics 4SegmentPostgreSQLRedisSPF/DKIM/DMARCAMP for Email

Let's fix your email

Whether you're starting from scratch or optimizing an existing program, I'll build an email system that drives revenue — not just opens.

Get in Touch