Sized, segmented, sourced.
Decisions, not decks.
Market analysis for B2B companies that need to commit to a number, a segment, or a motion this quarter. Every claim sourced, every model defensible, every recommendation tied to a decision.
What You Get
Market Sizing — TAM, SAM, SOM
Bottom-up and top-down models with named source lines. Defensible numbers a board will accept, not vendor-quoted vanity figures.
Competitor Intelligence
Positioning, pricing, distribution, hiring signals, product gaps. Synthesized into a one-page comparison your team can act on this quarter.
Customer Segmentation
Behaviour-based segments built from interviews, support tickets, and usage data. Each segment has a named buyer, a willingness-to-pay range, and a recommended channel.
Pricing & Willingness-to-Pay
Van Westendorp price sensitivity, conjoint analysis, and competitor benchmarking. Pricing recommendations with confidence intervals, not gut calls.
GTM Motion Design
Inbound, outbound, partner-led, or product-led — chosen by data, not preference. Includes a 90-day pilot plan and the metrics that decide whether the motion works.
AI-Augmented Research
LLM synthesis across thousands of sources, expert interviews, regulatory filings, and reviews. Faster than a research firm, citable like one.
How It Works
Discovery
One-week scoping with your founders or product leadership. We agree on the question the analysis must answer and the decision it must support.
Source & Synthesize
Primary research (interviews, surveys), secondary sources (filings, market reports, public data), and AI synthesis on long-tail signals. Every claim is sourced.
Model & Quantify
Sizing models, segmentation cuts, pricing curves, and competitor matrices. Sensitivity analysis on the assumptions that matter most.
Decision-Ready Report
A short executive summary, a defensible appendix, and a working session with your team. The deliverable is a decision, not a deck.
Engagements
Two ways to engage. Pricing reflects scope, not seniority — the work is delivered by me either way.
Single Question
One specific market question answered with a sourced report and decision recommendation.
- ✓Scoped to one decision
- ✓Sourced executive summary
- ✓Working-session debrief
- ✓Raw data and models handed over
Strategic Review
Full market analysis covering sizing, competitors, segmentation, pricing, and GTM in one engagement.
- ✓TAM, SAM, SOM model with sensitivity
- ✓Top 10 competitor teardown
- ✓3-5 customer segments with WTP
- ✓GTM motion recommendation + 90-day pilot
- ✓Board-ready deliverable
- ✓30-day follow-up support
Market analysis is informational and decision-support work. Recommendations are based on the data available at the time of the engagement and the assumptions documented in the deliverable. Past market behaviour does not guarantee future outcomes.